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CHCLT
HARLEM LIGHTS
The Central Harlem Community Land Trust is a nonprofit that keeps land in Harlem permanently affordable. We refreshed their brand to help fight cultural deforestation and build trust in the community.
Residents' stories are illuminated on prominent buildings throughout Central Harlem, celebrating the community’s voices and rich legacy. By scanning a QR code, people can submit their own stories to be featured in the projection.
The experience also includes an interactive map highlighting key landmarks and local businesses, encouraging participants to explore and enjoy a vibrant night of lights while walking through Harlem.
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