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copywriter
Coca - Cola
MADE FOR EVERY YOU
For over 100 years, Coca-Cola has connected the world, yet everyone experiences it in their own unique way, from how they grab the bottle to how they sip it. That’s why we’re refreshing our iconic "Para Todos" ad, to celebrate the personal rituals that unite us all through one timeless drink.
Coca-Cola has always brought people together, but the way each person enjoys it is uniquely their own. This ad celebrates every version of you, because no matter how you sip it, Coke is made for everyone.
A vending machine that lets you personalize your Coke exactly the way you like it.
Limited edition cans
OOH celebrating the different ways to enjoy a Coke.
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