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copywriter
Chobani
OAT OF OFFICE
Every time someone grabs a bottle or carton of alternative milk, that’s one less cow on milking duty and the cows are thrilled.
We flip the usual sustainability message into something lighthearted and unexpected: by choosing plant-based milk, you’re basically sending a cow on a well-deserved vacation.
We transform the cartons themselves into little vacation postcards from the cows.
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Billboards and transit ads feature cows enjoying their new chill lifestyles
We even took the idea to the skies by wrapping an airplane with cow faces in the windows, making it look like they’re off on their own getaway.
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The vacation vibe doesn’t end there. We brought it to life with a real-world stunt featuring cows lounging on the beach under "Oat of Office" umbrellas.
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