copywriter
Beyond Meat X Charmin
CLEAN BREAKS
Everyone says plant-based is good for you, but no one mentions the part where it sends you straight to the bathroom. And let’s face it: toilet paper isn’t exactly a hot topic.
That’s why Charmin and Beyond Meat teamed up to talk about the unspoken truth: what you eat affects how you go. And when you’ve gotta go, what you wipe with still matters.
Packaging features the Charmin Bear connecting plant-based eating to smoother bathroom breaks.
The OOH in bathrooms encourages people to eat more fiber before their next trip, making the connection between plant-based foods and smoother bathroom breaks.
Social media posts for Beyond Meat, timed to peak bathroom moments, share fun fiber facts highlighting how the fiber in Beyond Meat supports digestion.